Win Customers While You Sleep

First Impressions Matter:

From the second a potential customer lands on your website, they begin to form an opinion on the quality and credibility of your service.

Crappy website? Bad first impression.

A good website will do the selling for you.

Recommend Actions:

• Clearly communicate your value proposition and your unique selling points. What do you do better than everyone else?

• Purge all stock photos: Home service businesses are personal. You are coming to someone’s home to provide a service. You are going to be around their family, their children, and their valuables. Give them a face they recognize and can trust.

• Highlight real work you’ve completed. The more before and after photos, the better.

• Social proof overload: Testimonials & reviews should be at the forefront of your website

The more evidence of great service, the greater perceived likelihood of accomplishing the job. This makes the final sale a breeze.

Follow the steps above and watch conversion rates increase.

See you next week,

Andy