The real reason Google Ads "doesn't work"

Scott was spending $5K/month and missing 30% of his calls

January 26, 2026

Most guys who say "Google Ads doesn't work" actually got leads.

Real leads. People who searched for their service and called.

The ads worked. Something else didn't.

One of our clients Scott was spending $5K/month on ads. Said he wasn't getting leads.

Turns out he was missing 30% of his calls.

And he's not the only one.

Most contractors I talk to have the same problems:

  • Missed calls

  • Slow speed to lead

  • No sales process

They give the price over the phone, lose the job, and blame the lead.

But the leads aren't the problem. The systems are.

I've seen this play out across 1,000+ home service businesses. The fixes are simpler than you think.

I made a video breaking down what to track and how to fix it.

Disclaimer:
Stryker Digital may occasionally share case studies, performance data, and real results from clients we work with. These examples are for educational and illustrative purposes only. They are not guarantees of results, earnings, or performance. Every business is different, and actual outcomes depend on numerous factors outside our control, including market conditions, competition, budget, and the business’s ability to implement recommended strategies. Nothing in this email should be interpreted as a promise or guarantee of future earnings or results.