The Only Two Metrics That Matter in Your Local Service Business

The Two Numbers That Control Your Business Growth

In today's newsletter, we are going to cover:

• The relationship between Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV)

• Why focusing on lowering CAC is the wrong approach

• How to weaponize high LTV to dominate your market

It is approximately a 4-minute read.

The Hidden Leverage Point

There are two metrics that determine the health and the growth of your business.

1. Customer Acquisition Cost (CAC) - how much it costs to acquire a customer.

2. Lifetime Value (LTV) - how much a customer is worth

Most business owners obsess about lowering CAC.. sounds great and should be optimized as much as possible. The real needle mover is growing LTV.

If the LTV of your customers is $10,000 and for your competitors, it is $5,000, you can outspend them on all platforms, effectively limiting their reach and visibility.

They can only afford to spend x amount and be profitable. Meanwhile, you can spend a multiple of their amount and still be profitable.

Whoever can profitably spend the most to acquire a customer buys speed, market share, and dominance.

Spend more time focusing on extracting a higher dollar amount from each customer, and you will have great success.

Now that you understand these core concepts you need to watch this video.

I will show you how to scale your local business with Google Ads profitably.

Watch the video now

How I can help you:

1. You can apply to work with my agency, Stryker Digital (link)

2. You can read my free local SEO guide (link)

3. You can subscribe to my YouTube (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.