The Only 3 Steps Between You and More Sales (Most Skip Step 2)

Summary

If you own or operate a local business, this email will help you make much more money.

And the premise of it is simple. It’s about understanding where potential customers are in their purchasing journey.

Funnel Step 1: Awareness

The entire function of paid ads, social media content, or any in-person marketing activity is to bring awareness to your business and the problems that you solve.

This is where you shout from the rooftops about your business. Your job is to use the tools at your disposal to get as many eyeballs onto your business as possible.

You can do this in various ways, but for this example, we will focus on using paid ads to do this.

Paid Ads drive cold traffic to your business - these people have never heard of you but need your service.. it brings awareness.

It is the fastest way to move customers into the consideration stage.. onto that now.

Funnel Step 2: Consideration

The Consideration Phase is when your potential customers are aware of your business and services. In the consideration phase, your potential customers are quietly asking themselves: 'Can I trust this business? Are they the right choice?'

This is where strategic middle-funnel content steps in to eliminate doubts and objections to position you as the obvious choice. 

The potential customers will be consuming any and all content you have.

They will consume it in two primary ways:

1. Your social media content.

2. You directly send them before/after’s and customer testimonials.

This is where you get to highlight the quality of your work and expertise, overcoming any and all objections your customers may have about the service you provide.

Funnel Step 3: Conversion

The final and last step. This is where they make a purchase.

If you execute steps 1 & 2 properly, the selling becomes a breeze.

When they call you, they won’t have any objections.

They want the price and are ready to buy.

Also…

I recorded a video for you.

It’s about the mindset required to scale with Google Ads.

Give it a watch.

Talk soon,

Andy

How I can help you:

1. You can apply to work with my agency, Stryker Digital (link)

2. You can read my free local SEO guide (link)

3. You can read my free Google Ads guide (link)

4. You can read my free Facebook Ads guide (link)

5. You can subscribe to my YouTube (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.