The #1 Reason Your Google Ads Are Underperforming (And How to Fix It)

The #1 Reason Your Google Ads Are Underperforming

Welcome to the Home Service Marketer newsletter.

These are my own independent thoughts, and I am writing about topics that interest me. I hope you enjoy this journey of learning alongside me.

In today’s newsletter, we are going to cover:

In today’s newsletter, we are going to cover:

• Why conversion tracking is the key to maximizing your Google Ads ROI.

• How to set up call and form submission tracking properly.

• How to calculate the actual $ amount of business opportunity created each month.

Actionable Tip: Conversion Tracking

What to do: Set up proper call and form submission tracking in Google Ads to measure real ROI.

Why do it: Without tracking, you can't know which ads generate leads, making optimization impossible. Accurate tracking ties each call and form submission to your campaigns, revealing their actual value.

(How):

1. Set up phone call tracking: Use a tool like CallRail to generate unique tracking numbers for each ad campaign. Link these to your Google Ads account to capture data on call duration, source, and recording to improve the sales process.

2. Set up form submission tracking: Use Google Tag Manager to create a tag for your forms. Set the form to redirect to a ‘Thank You’ page, and when a user views that page, it will be counted as a conversion.

3. Calculate ROI: Set a conversion value based on your average ticket size. This way, each call or form submission is automatically assigned a dollar value. This will allow you to to visualize how much business opportunity is generated each month.

$30,000 In 30 Days With Google Ads

Deep Dive: Your Campaigns Are Doomed Without Proper Conversion Tracking

Conversion tracking is the backbone of any successful Google Ads campaign. If it’s not set up correctly, you have no idea what is happening. You don’t know which ad campaigns are performing, what search terms lead to conversions, or your ROI on ads.

Stop Wasting Money on Ads That Don’t Work

Think of conversion tracking like the scoreboard at a sports game. Without it, you have no idea which plays are working and which aren’t. When it’s set up properly, you can see exactly which ads and keywords are bringing in calls and leads. This allows you to do more of what’s working and cut back on what isn’t. If you don’t know which ads are winning, you’re just spending money blindly, hoping for the best.

Put Your Money Where It Matters Most

Imagine you’re spending money on three different ads, but you don’t know which one is bringing in the most customers. With conversion tracking, you can see which ad is doing the best job. This means you can move your money to that ad to get the most bang for your buck. Without this information, you could be throwing money at ads that aren’t working and missing out on opportunities to grow your business.

Bottom line: Proper conversion tracking is like having a clear scoreboard. It helps you focus on what works, stop wasting money on what doesn’t, and make every dollar count. Without it, you’re just guessing and hoping your ads will bring in business.

How I can help you:

1. You can apply to work with my agency, Stryker Digital (link)

2. You can read my free local SEO guide (link)

3. You can read my free Google Ads guide (link)

4. You can read my free Facebook Ads guide (link)

5. You can listen to our business podcast (link)

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