Steal Your Competitor's Customers for $3 Per Click (Here's How)

The $3 Trick To Steal Your Competitor's Leads

Let's be honest here.

Right now, someone is searching for your biggest competitor... and it's the cheapest click you'll ever get.

Here's why:

While everyone fights over "roofer near me" at $70 per click, you can bid on your competitors name for $2-5 per click.

But here's what most people don't know about brand bidding:

The Good:

• Dirt cheap clicks ($2-5 vs $40-50)

• Instantly appears in front of people ready to buy

• Steals market share directly from competitors

• Perfect opportunity to price match or undercut

The Reality Check:

• Some people will still call asking for your competitor

• You'll need a strong sales team to convert these leads

• Be ready to handle "wrong number" calls

• Your competitors might start bidding on your name too

Here's What We've Learned:

One of our HVAC clients tried this strategy last summer. The results?

• Average CPC: $3.42 (vs $39.50 for normal keywords)

• 52 calls in 30 days

• 9 booked jobs from competitor searches

• Total ad spend: $892

Yes, they got some wrong number calls. But they also converted 9 customers who were initially looking for their competition.

Do the math: Would you spend $892 to steal 9 customers from your biggest competitor?

How to Do It Right:

1. Choose Your Targets

   • Pick competitors with strong brand recognition

   • Look for companies with high prices

   • Target businesses with weak customer service

2. Craft Your Message

   • "Looking for [Competitor]? Get Better Service for Less"

   • Highlight your competitive advantages

   • Make a strong price-matching offer

3. Train Your Sales Team

   • Prepare scripts for "wrong number" calls

   • Have competitor pricing ready

   • Create irresistible switch-over offers

But yeah... I get it.

This strategy isn't for everyone. It requires thick skin and a sales team ready to convert confused callers into customers.

If you want to know if brand bidding could work for your business, schedule a call with my team at Stryker Digital. We'll analyze your market and show you exactly how much it would cost to start stealing your competitors' customers.

Love you, Andy

P.S. Watch this YouTube video on how to scale with Google Ads:

How I can help you:

1. You can apply to work with my agency, Stryker Digital (link)

2. You can read my free local SEO guide (link)

3. You can subscribe to my YouTube (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.