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SEO vs. Google Ads? Here’s Why You Need BOTH
Read this email now or you will lose money.
Andy Walker
November 11, 2024
SEO vs. Google Ads? Here’s Why You Need BOTH
In today’s newsletter, we are going to cover:
How user behavior impacts the need for both SEO and Google Ads
Why being seen twice is double the credibility
How Google Ads + SEO work together to increase your chances of winning the business
Local SEO + Google Ads Combination Explained
What To Do, Why Do It, How To Do It
What to do: Combining SEO and Google Ads allows you to capture the full spectrum of search behavior—those who trust the top ad spots and those who prefer organic results. You create a multi-channel presence that dominates the first page of Google.
Why to do it: User behavior patterns vary—some people click ads, while others skip straight to organic results. Optimizing both positions you as the top choice.
How to do it:
Phase 1: Build a strong SEO foundation – Focus on optimizing your website, improving local SEO, and building location-specific content.
Phase 2: Set up high-intent Google Ads campaigns – Target relevant keywords and build landing pages designed for conversions.
Phase 3: Integrate and refine – Analyze both organic and paid data to adjust your strategy, ensuring you dominate both areas of search.
Combining SEO and Google Ads Is the Key to Maximizing Your Leads
User Behavior and the Importance of Capturing Both Segments
People search in different ways. Some click on ads, while others scroll past them to find organic content. If you only rely on one channel (SEO or Google Ads), you’re missing out on a significant portion of your audience. By running Google Ads and optimizing for SEO, you ensure that your business shows up for both types of searchers, maximizing the probability of capturing the lead.
Double the Credibility, Double the Chance of Winning the Click
When your business appears twice—once as an ad and again in the organic results—it builds credibility. You’re not just seen once; you’re seen multiple times, which gives your business more authority in the eyes of potential customers. This increases the likelihood that they’ll click on your business, trust your brand, and ultimately choose you over competitors.
Google Ads + SEO: Creating a Winning Strategy
Here’s where it gets powerful. When a user clicks on your ad but backs out to explore other options, imagine they scroll down and see your business in the map pack with dozens or even hundreds of positive reviews. At this point, your credibility is through the roof—being present both in paid and organic results leaves little reason for them to choose anyone else.
How I can help you:
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