One change = 75% more leads for a cleaning business

This one change has generated a 75% increase in leads for a home cleaning business

Author

Andy Walker
September 02, 2024

Convert More Leads - Done Easy

Welcome to the Home Service Marketer newsletter.

These are my own independent thoughts, and I am writing about topics that interest me. I hope you enjoy this journey of learning alongside me.

In today’s newsletter, we are going to cover:

  • Special Offers

  • Website Pop-Ups

  • Form Placement

It is approximately a 4-minute read.

Special Offer Tip:

What to do: You need an offer. What separates you from the 10 other businesses selling the same service as you? Don’t overthink this. It can be as simple as $20 off your service.

Why it works: If you’re at the store and there are two screwdrivers that are nearly identical and have the same function, and one is 10% off, which one will you purchase?

How to make an offer: You know your business better than anybody else. This means you know your numbers. The more aggressive your offer, AKA the more money you can save your customer, the better it will perform. Choose an offer that’s still profitable for you that is a no brainer for your customer to accept.

This converts so well it should be illegal:

Option 1: Hero Section Form

The immediate screen a user sees when landing on your website is called your hero section. This is where you communicate your value proposition, highlight your special offer, and win the lead quickly.

The image below shows a lead form in the hero section of a website. Whether it’s paid ads or organic website traffic, the form converts at double the rate of any other call to action across the website. Add a special offer and watch conversions accelerate.

Option 2: Special Offer Pop-up Form

The pop-up form works as a pattern interrupt for an engaged user on your website. It converts at nearly the same rate as the hero section lead form. I recommend testing both on your website to see what works best for you.

Best practice is to have this form pop up 6-8 seconds after a user lands on your website.

Simply pick one of these two forms to place on your website with your special offer, and I can guarantee you more business.

Talk soon,

Andy

How I can help you:

  1. You can apply to work with my agency, Stryker Digital (link)

  2. You can read my free local SEO guide (link)

  3. You can read my free Google Ads guide (link)

  4. You can read my free Facebook Ads guide (link)

  5. You can listen to our business podcast (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.