$30,000 in 30 Days

If you could spend $4,000 to make $30,000 would you do it?

Author

Andy Walker
October 20, 2024

$30,000 in 30 Days For a Pressure Washer

Welcome to the Home Service Marketer newsletter.

These are my independent thoughts, and I am writing about topics that interest me. I hope you enjoy this journey of learning alongside me.

In today’s newsletter, we will discuss how we generated $30,000 of new revenue for a pressure washer.

It is approximately a 3-minute read.

Actionable Tip

Important Information: At Stryker we spend $800,000 per month on Google Ads for our clients. We developed a specific landing page structure and ad campaigns for each type of home service business.

Competitive Advantage: When you spend this amount of money you get access to proprietary data that nobody else has. We have an in-house data analyst that has examined the best performing campaigns and landing pages to build our strategy.

What you need:

  1. Have a special offer.

  2. Use real pictures of your team.

  3. Communicate your value proposition.

  4. Have a contact form in the hero section of the landing page.

80% of people do not scroll past the hero section of your website.

$30,0000 in 30 Days Video Case Study

Breaking down Google Ads into its simplest form there are three items you need to focus on.

  • Impression share

  • Click through rate (CTR)

  • Conversion rate

What do these mean? Impression share can be explained like this: If 1000 people search for pressure washing and 50% of the people see your ad you have 50% of the impressions share. The only way to increase this number is to increase your budget.

Once impression share is solved we need to optimize to increase the CTR. Meaning if 1000 people see the ad and 100 people click into it to learn more about your services you have a 10% CTR which is good. If this number is lower you need to be testing different ad copy and special offers.

Great news. Now our ads are appearing at the top and we have a lot of clicks coming through. We need to solve the last piece of the puzzle. We have invested a significant amount of time and money to learn what converts the best and we now have a standard structure for the landing pages that work the best.

You 100% of the time need a contact form at the top of your website. This form will convert 3x more than the standard contact form at the bottom of your website.

How I can help you:

  1. You can apply to work with my agency, Stryker Digital (link)

  2. You can read my free local SEO guide (link)

  3. You can read my free Google Ads guide (link)

  4. You can read my free Facebook Ads guide (link)

  5. You can listen to our business podcast (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.