- The Home Service Marketer
- Posts
- Your New 24/7 Salesperson
Your New 24/7 Salesperson
You can close deals without ever picking up the phone
Andy Walker
July 08, 2024
Summary
Welcome to The Home Service Marketer newsletter.
In today’s newsletter, we are going to cover:
Why your website matters more than you know
How to turn it into a 24/7 salesperson
How it will close deals for you
It is approximately a 3-minute read.
Actionable Tip
Why it matters: Your website is where you form your first impression. It will most often times be the first point of contact for a new potential customer. In the first 30 seconds, they will decide on your company's credibility, the quality of your service, and whether they will purchase from you.
How to do it right: You need to know when to delegate, and your website should be delegated to a professional. Do not build your website yourself. You will spend more time and effort than required and end up with a poor representation of your business.
What you need: In order to succeed, I have three website requirements.
Get real pictures of real jobs
Get professional images of your team
Record a video sales letter
To be discussed further..
Links of the day:
Billionaire Mindset: Sam Ovens - Decoding Billionaires
Sam Parr: $0 - $20,000,000
Alex Hormozi: Make Millions From Service Businesses
Personalization - What it is and why you need it:
If you’re a home service business owner, you provide a very personal experience. You or your team will likely come to someone's home, enter it, and be around their children and their valuables. It is the ultimate invite to have someone come inside your home.
Accelerate trust with a video sales letter:
This video should be a maximum of two minutes long. It should be you, the company founder, introducing yourself, showing your team, and answering the most FAQs while handling comment objections.
The entire point of this video is to gain their trust and handle their objections before they leave the page to access another website. People will formulate objections and bounce from the page. Why not use this as an opportunity to handle them?
Real pictures, real evidence:
The second step is to use real pictures of your real work—real before-and-after photos, whether of a new roof, cleaning a bathroom, or constructing a pool. You can build a significant amount of credibility.
After a visitor meets you through the video, understands your process, has their questions answered, and sees the quality of work you provide, what is stopping them from becoming a buyer?
How I can help you:
You can also reply to this email.
I reply to absolutely everyone who replies to me.