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- He is the modern day Warren Buffett
He is the modern day Warren Buffett
The Warren Buffet of today is someone you know, and he is doing in front of our eyes.
Andy Walker
August 11, 2024
The Modern Day Buffett
Welcome to the Home Service Marketer newsletter.
In today’s newsletter, we are going to cover:
Alex Hormozi’s $500M portfolio
Why he is the modern-day Buffett
It is approximately a 4-minute read.
Create Content For Your Business
What to do: Create valuable and shareable content on Facebook.
Why Facebook? The majority of your customers use Facebook three times daily, and it is still the dominant social platform.
How to do it: Commit for one full year to making engaging content.
Have you ever seen a room of 500 people? It’s a lot. Don’t take your social media reach for granted.
Links of the day:
The $500M Funnel:
After selling Gym Launch for $45M, Alex and his wife, Leila, opened their family office, Acquisition.com, where they invest minority stakes in businesses and help them scale.
The ideal business is making greater than $1M in profit and is led by a high-level operator who is facing a constraint to unlock the next level of the game. The businesses they invest in range from Med Spas to software and even home service businesses.
What is most interesting is the funnel they’ve built to get these businesses lined up and asking for an investment from them.
Over the last several years, he has built a personal brand with over 5M followers across all platforms. His content is based on free value and trust. He gives away business information for free that consultants would charge hundreds of thousands for. In return, his goal is to build goodwill with his follower base.
Since then, he has taken it a step further. Once a month at the Acquisition HQ, they host a workshop for founders. You need to apply and fit the criteria to be a potential portfolio company. They select 50 applicants to attend at $5,000 per head for a 4-day workshop.
During this time, you will have the opportunity to conduct open Q&A sessions with Alex, Leila, and the team individually.
Basically, he brings 50 potential portfolio companies to his HQ, provides them value, gets to vet the founders, makes them like him even more, and opens a pathway to acquisition for them.
He is playing the long game. And guess what? It works. And it works extremely well.
I believe he will scale his portfolio to $100B in the next few decades. Want to know how?
Read it in the next one.
Talk soon,
Andy
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