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Marketing that makes you $$$
Harsh truth. If your marketing isn't working you are probably the issue.
Andy Walker
September 12, 2024
Marketing that makes $$
Welcome to the Home Service Marketer newsletter.
These are my own independent thoughts, and I am writing about topics that interest me. I hope you enjoy this journey of learning alongside me.
In today’s newsletter, we are going to cover:
How marketing actually works
Which marketing channels you should use if you need $$ now
Why you are your biggest barrier to winning
It is approximately a 4-minute read.
Actionable Tip
What is holding you back from making money: The issue is you! You lack the patience and consistency to allow a proven strategy to work.
Why: If you could turn on an ad campaign or start SEO and printing money tomorrow, then everyone would do it! It’s not that easy. You need to understand that you are going to need to pay tuition to learn.
How to make it work:
Adopt a long-term mindset
Commit to 12 months no matter what
Consistently work towards this everyday
This is precisely how Stryker Digital came to live. Bodhi and I came together and planned to go full force for 12 months, regardless of the results. Even if it was month ten and we didn’t have a single client, we would see it through for 12 full months.
Whenever I’ve seen someone commit something like this, success has been the outcome.
Links of the day:
Marketing is one giant funnel
At the top of the funnel, we have impressions. Impressions are how many people see your website, ad, etc. In order for leads to grow, your impressions have to grow. If this doesn’t happen, it’s going to be very unlikely that you see an increase in lead volume.
How do you generate more impressions? On the Internet, you have three options.
Increase your ad spend
Increase your organic ranking (SEO)
Create more content on social media.
If you need to get money in your pocket quickly, ads are what you want, but you can’t do this without having money to spend. If you don’t have a bankroll, then I will tell you not to invest in this. You will be in the wrong mindset and not be able to have multi-month consistency to get to where you need to be.
SEO is also not cheap nor is it going to grow your business overnight. If you want real quality work to be done. In the end, the people who are good know their worth and will not be willing to work for cheap.
This leaves us with organic content. Organic content costs nothing but your time! If you’re reading this, you already have a phone. That device in your pocket can make millions if you use it correctly.
If you are working on a budget, this is the most effective way to increase impressions and, ultimately, leads.
If you are afraid to get in front of the camera, then you are afraid to make money. Thats the truth.
How I can help you:
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