Market Saturation & Sophistication

Market Saturation is a Myth

Welcome to The Home Service Marketer newsletter.

In today's newsletter, we'll talk about:

• Market Sophistication

• Game Selection

• Eating Shit

It is approximately a 6-minute read.

Every Market is Competitive

No market exists where there is no competition. If it makes money, you will be in competition. The only time there is no competition is when a new market is born. There will always be someone with deeper pockets who has more experience and a better network than you.

Understanding Market Sophistication

At the birth of a new market, you can make any claim, and people will be willing to purchase your service. Over time, buyers' sophistication will change, and so will the mechanism you use to sell your service.

Levels of market sophistication:

In the home service space, every market is at level 5 sophistication, but somehow, time and time again, individuals enter these industries with no experience and pave a path to success. How do they do it?

Certainly not by making excuses. You must recognize where you are and be willing to eat shit to get off the ground. This means that you must be willing to do what others will not. This is what we call “eating shit.”

Game Selection: Choose where to play and who to compete against:

A massive arbitrage opportunity exists between the big and little guys. Once companies reach a specific scale, they stop doing the small things. Why? Because they no longer move the needle for them, but for you, this is how you can get started.

For instance, there are thousands of website developers and SEO agencies that exist. The market is at level 5 sophistication. When we started, we had one singular case study. To get off the ground, build reviews, gather case studies, and collect video testimonials, we had to be willing to eat shit.

For us, this meant working for FREE and doing tasks that people view to be below them. We built 50 websites for businesses we never talked to or showed any interest in having a website built for them. Was it fun? No. Did it get the ball rolling? Yes.

Were the multi-million dollar agencies doing this? No, they definitely were not. Why? Because it didn’t move their needle. For us, it did.

Motivation: Building a $100M Roofing Company

Links of the day:

Why Walking Helps Us Think: link

Hormozi Knowledge Bomb: link

Deep Work Playlist: link

How I can help you:

1. You can apply to work with my agency, Stryker Digital (link)

2. You can read my free local SEO guide (link)

3. You can read my free Google Ads guide (link)

4. You can listen to our business podcast (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.