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Magic Pill Marketing
Welcome to the Home Service Marketer newsletter.
In today’s newsletter, we are going to cover:
Why there is no marketing magic pill
Understanding different marketing channels
Why you won’t win if you don’t listen
It is approximately a 4-minute read.
Actionable Tip
The problem: Everybody wants a magic pill. The one thing that is going to change their business forever. Guess what? There isn’t one.
Why do you want it? We are human. We want to exert the least amount of energy for the greatest result, which is called the path of least resistance.
Why it won’t work: If you rely on one singular channel, you will only be able to capture those in that channel, and you will never be able to capture 100% of them because if there is a channel that works, it will be competitive.
Identify three separate marketing channels:
Facebook Content/Ads
Google SEO/Ads
Nextdoor
Links of the day:
Annie Duke: Thinking in Bets
Mohnish Pabrai: $1M → $1B
James Clear: Get 1% Better Everyday
You need multiple customer acquisition channels
Here is the reality many of you need to come to terms with. Google will help scale your business to a certain point. At some point, you will max out Google's capability in your local area and reach a point of diminishing returns if you keep increasing your spending.
The same goes for Facebook. Unless you continue to expand your service area, you will reach a market maximum.
This does not mean you should stop using either of these channels. In fact, you can scale multiple 7-figure businesses with these channels alone. This newsletter is for those seeking to build a big business—an unstoppable force.
You need to build a brand to reach the next level in business. A business that everybody knows about in your service area and that is recognized as the go-to for the service you provide.
This might sound crazy coming from a digital marketer, but many of our most successful clients do not overlook any channels. They are doing all of them.
Radio station commercials, TV commercials, billboards, yard signs, and content marketing.
Do you remember the previous newsletter about traffic and how it is the lifeline of your business? These are all channels that will drive traffic to your offer.
More traffic = More money
How I can help you:
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