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Increase Conversion Rates & Smash Competition
You must have a differentiating factor about your company and service. Twenty other companies are providing the same service. Why should they pick you?
Andy Walker
April 09, 2024
You’re Losing Money Everyday
Welcome to The Home Service Marketer newsletter.
In today’s newsletter, we are going to cover:
Differentiating in a saturated market.
The value of special offers and why you need one.
Risk Reversals to close more deals.
It is approximately a 5-minute read.
Take Action, Make a Change
You must have a differentiating factor about your company and service.
Twenty other companies are providing the same service. Why should they pick you?
Three simple steps you can take today to differentiate yourself:
Free in-person estimates. Meet them, shake their hand, and build trust.
Provide a special offer for first-time customers, a discount, or an add-on service free of charge.
Follow up with customer testimonials and pictures of previously completed work.
Links of the day:
Building a sales funnel: Watch now
SEO Tips & Tricks: Watch now
Get Customers From Facebook: Read now
Increase Conversion Rates & Crush Competition
I can tell you with 100% confidence that having a special offer will increase your conversion rates.
Whether it is paid traffic, organic traffic, or social media posts, you will get more business if you have an offer.
Exclusive discounts
Package deals
Warranty
Financing options
Your competitors do not have an offer.
❌ “Top Rated Pressure Washing in X Location” is not an offer.
✅ Get 25% off Pressure Washing For First-time Customers.
The Offer focuses on the result the client gets as a result of the deliverable. In this scenario, the customer receives a 25% discount and the service.
Which one would you pick?
Risk Reversal: De-risking for the buyer
Example: One year warranty on all roof cleanings.
What you receive: A follow-up visit in 30-45 days for a recheck to make sure the initial cleaning was successful in killing the organic material feeding on your roof.
If the cleaning was not up to satisfaction, we will provide a second cleaning free of charge until we provide the desired end result.
The risk reversal increases the buyer’s confidence and trust, making it significantly more profitable for them to purchase your service.
How I can help you:
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