How To Kill A Business in 7 Days

Want to know the most common mistake that completely destroys peoples' businesses?

Andy Walker
November 26, 2024

I’ve worked with over 250 business owners over the last few years.

Many have succeeded, while many have failed.

They became another statistic in the failure of small businesses.

Want to know the commonality of the failures?

They change what is working.

Let me give you a recent example. We’ve been managing a Google Ad Campaign for a dumpster rental company.

Before coming to us, they spent $9,000 in ad spend to receive 12 calls.

A whopping $750 Cost Per Lead (CPL).

Very bad.

We overhauled their ads, and after two months, their CPL dropped to $30 while averaging 8-10 phone calls per day.

They now have an effective and profitable lead generation source.

The owner approached me and wanted to stop the ad campaign. He wanted to try X, Y, and Z marketing strategies instead.

We paused the ads. Guess what happened next?

One month later, my phone was ringing.

“We are in a very tough position. Our revenue is down 30% compared to last month. What can I do to fix this?”

You are going to be constantly approached by marketers selling you the magic pill.

The one thing that will take your pain away and take you to the mountaintop.

Harsh truth..

Nobody has that. We are not going to flip your business around overnight.

No matter what marketing strategy you are implementing, it will require time.

You will continue to set yourself back further and further, hopping from agency to agency.

I’ve seen this exact scenario play out dozens of times, and the story always ends the same way.

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