- The Home Service Marketer
- Posts
- How Being A Connector Built a 7-Figure Pressure Washing Biz
How Being A Connector Built a 7-Figure Pressure Washing Biz
Andy Walker
December 02, 2024
This weekend, I read The Tipping Point by Malcolm Gladwell.
It’s about How Little Things Can Make a Big Difference.
One of the key concepts in the book is about "Connectors.”
It reminded me of my co-founder here at Stryker Digital, Bodhi.
Bodhi is a connector. He is someone who has a knack for creating relationships, making introductions, and building bridges between different social groups.
Meet our long-time client, Lou
Lou is a connector. He is generous with his time and his service.
He provides free pressure washing for the local Fire and Police Departments, hosts food drives at schools, and sponsors community sports teams.
The best part: This is Lou as a person. He doesn’t have any ulterior motives.
He loves people and wants to help them.
The Ripple Effect
Lou’s generosity and involvement in the community make him more than just a service provider; they make him a trusted and respected figure.
When people in the community need pressure washing, who do they think of first? Lou.
Lou doesn’t need to spend as much on advertising or flashy promotions. His business grows through word-of-mouth because people trust him, like him, and want to support him.
Every school administrator, fire chief, police officer, and sports coach he helps becomes a natural advocate for his services.
Here’s the magic: Lou’s connections don’t stop at the people he directly helps.
These individuals talk about him to their friends, neighbors, and colleagues.
They share their positive experiences on social media or recommend him at local events.
This ripple effect ensures Lou’s business name spreads far beyond his immediate circle.
Talk soon,
Andy
How I can help you:
You can also reply to this email.
I reply to absolutely everyone who replies to me.