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How to Generate More Eyeballs on Your Offer
No BS. Real actionable tips to grow your business.
Andy Walker
July 03, 2024
Summary
Welcome to The Home Service Marketer newsletter.
In today’s newsletter, we are going continue on the topics of:
How to improve website impressions
How to improve Click-Through-Rate (CTR)
It is approximately a 3-minute read.
Actionable Tip
What you need to do: Determine three ways you can get more eyeballs on your offer.
Why you need to do it: Traffic is your business's lifeline, and the more of it you have, the more money you will make.
How to do it:
Ads
SEO
Content Marketing
Physical Gorilla Marketing
Links of the day:
Cause & Effect: Today’s results come from last year’s efforts
Inspiration: Mamba Mentality
Facebook Ads Bible: How to FB ads For Home Services
How To Get More Traffic:
The sole way to improve website impressions is to improve rankings across various keywords related to your business. The higher you rank, the more likely a user will discover your website, click, and become a lead.
Example: Pool construction company in Texas. Their rankings have been steadily creeping up. You can see the trifecta coming together. More impressions = more clicks = 10% increase in lead volume for a high ticket service.
How To Get More Clicks:
Your website is getting more impressions—awesome. You’re making progress at the top of the funnel. Naturally, the more impressions you get, the more clicks you will get, but there are ways to test and improve. It is rather simple, but you need to ensure you strike a balance between what you need for SEO and what you need to improve CTR.
What grabs attention? The only thing a user can see on their end during a search is your title tag, meta description, and image.
This isn’t frame-breaking by any means but simply communicating exactly what the customer is searching for with a real image of your service, not a stock photo simply converts better.
Which would you click?
Tylers Bentz Pressure Washing: Professional Pressure Washing
5-Star Rated Pressure Washing - Fort Lauderdale, FL
#1 Rated Pressure Washing | [Business Name] | Fort Lauderdale, FL
Not sure? Test them all! No need to guess. Test, collect data, implement.
Want to know how to convert better?
Tune into the next newsletter, where we will be discussing high-converting website designs.
Talk soon,
Andy
How I can help you:
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