The entire function of any marketing effort is this..

If you don't understand these core principles you will not survive.

Author

Andy Walker
July 02, 2024

Summary

Welcome to The Home Service Marketer newsletter.

In today’s newsletter, we are going to cover:

  • Website traffic and why it is the lifeline of your business.

  • The difference between impressions, traffic, and conversions.

It is approximately a 3-minute read.

You Must Understand This:

The entire function of any marketing effort, from yard signs to wrapping your vehicle to SEO or ads, all serve one singular purpose.. to get more eyeballs on your offer. There is no other function of marketing than this.

The more eyeballs you get on your offer, the more money you will make.

If 1,000,000 people visit your website in one year, you are going to make a lot more money than if 25,000 people visit your website.

How to Build a Brand: Hormozi Knowledge bomb

7-Figure Marketing Funnel: Do this and make more money

Impressions → Visitors → Leads

Generating traffic to your offer works like a sales funnel. At the top are website impressions, representing how many people see your website listed on the Google search engine.

Impressions are at the top of the funnel because they represent the largest number, followed by the number of people who click through to your website.

The ratio of people who click on your website to the total number of impressions is called your Click-Through Rate (CTR). A higher CTR is always better.

For example, if your current CTR is 2% and you improve it to 4%, you effectively double the number of website visitors.

Finally, there are conversions. Conversions are the number of people who click through to your website and either make a phone call or submit a form to inquire about your services.

Think of conversions similarly to CTR when it comes to growing your business. If you have a 1% conversion rate and you improve it to 2%, you effectively double the number of leads you gain per month, assuming impressions and CTR remain steady.

Want to know how to improve all three?

Tune in for the next newsletter where we will break it down step by step.

See you then,

Andy

How I can help you:

  1. You can apply to work with my agency, Stryker Digital (link)

  2. You can read my free local SEO guide (link)

  3. You can read my free Google Ads guide (link)

  4. You can listen to our business podcast (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.