Easy way to make your Meta ads rip

The final missing piece to make your ads a money a printing machine.

Author

Andy Walker
September 11, 2024

Summary

Welcome to the Home Service Marketer newsletter.

These are my own independent thoughts, and I am writing about topics that interest me. I hope you enjoy this journey of learning alongside me.

In today’s newsletter, we are going to cover:

  • How to improve conversions from Meta ads

  • Why organic content will help your ads convert

  • What type of content to create

It is approximately a 4-minute read.

Organic Content = Money Printer

What to do: If you are not making content for your local business, you’re letting money slip through your fingers. Do not underestimate the power of a few hundred views.

Why: It is easier to stand out with local content than trying to compete on the national level for eyeballs.

How to do it: Adapt the right mindset. The feedback loop isn’t going to close instantly. You can’t expect results tomorrow. The action you take today will drive your results in 2025.

  1. Don’t fear the camera.

  2. People will make fun of you. Guaranteed.

  3. Dedicate 1 full year to creating content.

I guarantee your business will be much further ahead in one years time frame.

Why Organic Content Will Help Your Ads:

Your ads are going to reach an entirely new audience that has never seen or heard of your business. Most likely, the first time they see the ad, they won’t be a buyer, or the second time.

What will happen is that the user will click through the ad to your profile. You now have an interested lead, but what are they clicking through to? A page with one post and no information? Absolutely not.

This is your opportunity to build trust. You want to send them down a rabbit hole of your content where you show personality, build trust, and educate them about the service you provide.

Just be cool. Not every piece of content should be an ask. Nobody wants to be asked to buy every single piece of content you post. Have fun with it, and your audience will too.

How I can help you:

  1. You can apply to work with my agency, Stryker Digital (link)

  2. You can read my free local SEO guide (link)

  3. You can read my free Google Ads guide (link)

  4. You can read my free Facebook Ads guide (link)

  5. You can listen to our business podcast (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.