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CEO Dashboard - You can't track what you don't measure
This one change has multiplied output for our business.
Andy Walker
July 24, 2024
Amateur → Professional
Welcome to the Home Service Marketer newsletter.
In today’s newsletter, we are going to cover:
The importance of data tracking
What metrics to track
How to track them
It is approximately a 2-minute read.
Actionable Tip
What you need to do: Identify the needle-moving activities of your business. What drives business forward and increases profitability?
Why you need to do it: If you aren’t tracking, you are firing blind. You will never truly understand which levers are working and which are not.
How to do it:
Create a Google Sheet
Create line items for revenue, profit, marketing spend, leads generated, deals closed
Set monthly targets
Manually input information every Sunday
Links of the day:
Scaling: $1.4M Business in 5 weeks
Legendary Investor: Bill Gurley - everything business
Studying the Greats: Paul Graham of Y-Combinator
You can’t measure what you don’t track
If your business does not have data tracking set up, you cannot know what is working and what isn’t. I’ve learned this from mentors and the highest-level operators we work with at Stryker.
They know their numbers.
If I ask you what your revenue is, leads generated, deals closed, and close rate, you should be able to answer these in an instant. If you cannot, you have work to do and your business is likely suffering because of this.
The operators that know their numbers run laps around those that don’t.
How I can help you:
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I reply to absolutely everyone who replies to me.