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The brutal truth about local SEO
The harsh reality of local SEO and Google's algorithm
Andy Walker
September 23, 2024
The Brutal Truth About Local SEO
Welcome to the Home Service Marketer newsletter.
These are my independent thoughts, and I am writing about topics that interest me. I hope you enjoy this journey of learning alongside me.
In today’s newsletter, we are going to cover:
Google is not here to help you
The algorithm is slow to rank
SEO requires patience
14 Months for these results 👇🏻
A Peak At Google’s Algorithm
What you need to know: Google uses complex algorithms to determine the ranking of pages. It’s reshuffling billions of pages every single day. Your brand new website is not a priority to rank.
Why is it slow? It takes time for Google to crawl and index changes on your site alone. Additionally, the algorithm evaluates dozens of factors, such as content quality, backlinks, user experience, and website authority, between your site and others. This doesn’t happen overnight.
How to accelerate the process:
Don’t listen to what Google says
You can only learn through doing
Play the game by your rules
Links of the day:
Sales:
Ads:
Copywriting:
Inspiration:
The Exact SEO Strategy We Use
Before we do anything, we do keyword research and competitor analysis. We want to identify the search terms driving the most traffic and business and the competitors winning the majority of those searches.
When looking at the competitors, we want to see the title tags, heading 1 tags, average word count per page, and their domain authority. Once we have this information, we can blend the top 5 into our content creation roadmap.
While creating the on-page content, we also use those keywords to draft articles for backlinks that are highly relevant to the service and the location we are targeting. This specifically curated content allows us to be more aggressive with the anchor text used in backlinks, as it is completely relevant to the written article.
Lastly, we use review reviewrover.co to generate as many Google reviews as possible. Reviews are third-party confirmation that your business is legitimate and actively servicing your community.
If you're getting 2-3 reviews every single week and your competitors last received a review two months ago, who do you think Google wants to show higher on their search engine?
Easy pick. The company they know is actively providing the service.
How I can help you:
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