Attention Required: Google Priority Changes

In recent months, Google updated its local map pack to prioritize currently open businesses when the user makes a search.

If it's 7 pm on a Wednesday and your business is listed as closed, you are less likely to populate in the top search results compared to those who are listed as open.

This makes 100% sense. It is Google's job to provide the best user experience possible. If you're looking for a solution to an issue now, it doesn't make sense to show businesses that are closed.

Recommendation: Extend Open Hours

To leverage Google's recent update and gain a competitive edge in the local map pack, we recommend extending your business's open hours, especially during times when your competitors are typically closed.

This strategic move ensures that when potential customers are searching for services like yours outside of standard business hours, your business is more likely to appear in the top search results.

Google aims to provide the best user experience by showing businesses that can serve users' needs in real-time. Therefore, by simply adjusting your listed hours to include early mornings, late evenings, or even weekends, you position your business as a readily available solution, significantly increasing your visibility and chances of capturing after-hours searches.

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