Amateurs vs. Professionals

Ever wonder what separates the 7 figure business owner from the 8-gifure?

Amateurs vs. Professionals

Welcome to the Home Service Marketer newsletter.

In today’s newsletter, we are going to cover:

  • Pitfalls of amateuers

  • Habits of professionals

It is approximately a 4-minute read.

Professional Tip

What to do: Clearly define your wildly important goal for your business.

Why do it?: Now that you know your big goal, you can reverse engineer the efforts it will take to achieve it.

How to do it: Identify what efforts are required to achieve this on a daily, weekly, monthly, and quarterly basis. Write them down. Put them on a whiteboard on a wall. Put them in your shower. Put them everywhere.

Read this now:

If you’re reading this far, it’s because you want to be a pro. You want to be the top dog. You want the $10M, $50M business, right? Me too. My goal is to share my learnings along the way and ensure that we all grow together.

Here are some traits I’ve identified of operators I consider pros:

These guys know their numbers very well. This means understanding the unit economics of the business and how cash flows from the top line to the bottom line. They know exactly how much profit they will make off of each job that they do.

They know their sales metrics. They know how many leads they need to generate to close x amount of jobs per month based off their close rates. They even study their past sales calls and/or their teams sales calls to make recommendations for improvement.

There is not a single thing in their business that slips by them. They are on 24/7/365. They don’t shut off. Christmas? Doesn’t matter. Their mind can’t be anywhere else other than growing their business.

They want it more than everyone else.

How I can help you:

  1. You can apply to work with my agency, Stryker Digital (link)

  2. You can read my free local SEO guide (link)

  3. You can read my free Google Ads guide (link)

  4. You can read my free Facebook Ads guide (link)

  5. You can listen to our business podcast (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.