$3,000 -> $22,000 in 30 Days With Facebook Ads

How We Scaled a Seasonal Business to $22k in 30 Days

Welcome to the Home Service Marketer newsletter.

In today’s newsletter, we are going to cover:

• Our Strategy for Generating $22,000 in Revenue in Just 30 Days

• The High-Converting Ad Creatives and Copy That Made It Happen

• How We Instantly Routed Leads to the Client for Real-Time Follow-Up and Faster Conversions

Ad Campaign By The Numbers

During the short time this campaign has been running, we’ve generated 83 qualified leads at an average CPL of $38 per lead. Let’s do some simple back of the napkin math.

• Leads: 83

• CPL: $38

• Total Spend: $3184

• Avg Ticket Size: $1,500

• Close Rate: 18%

• Total Revenue: $22,000 in revenue

Pretty crazy, right?

Full Strategy Break Down 👇🏻

To significantly increase your lead volume, use instant form. This is non-negotiable. We’ve run hundreds of AB tests. Instant forms outperform >80% of the time.

You need to keep the form inputs as short as possible. Each incremental input required from the user will reduce your lead flow. Save yourself time and money. There is no content.

Do not require users ad’s address to submit the form. If you want location only ask for zip code. If you ask for an address, your submissions will drastically increase. Simplicity is everything.

Call Out Copywriting

You need to speak directly to your target audience. Call out their paint points immediately.

“Are you a homeowner in [location] who dreams of stunning Christmas lights without the hassle and risk of climbing up on your roof?”

Think about it..

“Do you live in Fort Lauderdale? Does your name start with an A?”

YES YES! That is me.

Of course, you will grab their attention faster.

Don’t make it harder than it needs to be.

Ad Creatives That Grab Attention

Don’t overcomplicate this. It is very simple. Showcase high quality work. Call out your service with big, bold words

Instantly Contact Your Leads

Set up a Zap trigger to immediately send lead information from Facebook instant form submissions straight to your sales team.

You need to be in contact with every lead in less than ten minutes.

This is the general population.. they can barely remember what they had for lunch.

You need to act fast while your offer is fresh in their minds and they're still interested.

Every additional minute that passes by the lower chance you convert them to a customer.

How I can help you:

1. You can apply to work with my agency, Stryker Digital (link)

2. You can read my free local SEO guide (link)

3. You can read my free Google Ads guide (link)

4. You can read my free Facebook Ads guide (link)

5. You can subscribe to my YouTube (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.