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113 Calls From Google Maps (Exact Strategy Inside)
The 3-step playbook that generated a 73% increase in calls for a Denver cleaning company.
The 3-Step Playbook to 113 Calls
113 calls in three months. A 73% increase.
That's what happened when we ranked a Denver cleaning company #1 on Google Maps.
Today, I'm showing you the exact playbook we used to get there.

Starting Point: Service Area Business Stuck at Nowhere
This cleaning company started as a service area business profile on Google Maps. They were invisible for their main keywords - "house cleaning near me" and "cleaning company near me."
We ran our standard playbook:
Built backlinks
Created hyper-specific on-page content
Built citations
Drove reviews to the profile
Result: We pushed the service area profile up to an average ranking of 10-12 for their terms.
Better? Sure. Getting calls? Not really.
We stalled out. The current strategy hit its limit.
The Switch That Changed Everything
We switched it from a service area profile to a physical address profile.
Immediately jumped into the 3-6 range. Sometimes 4-8.
We were close, but not quite there. Still not consistently top 3.
The Final Push
Here's what we realized: the business name had zero relevancy. No keywords. Nothing telling Google what they actually did.
So we updated the business name to include keywords.
Result: This client now consistently ranks top 3 on Google Maps.
113 calls in three months. A 73% increase from the previous period.
Client Spotlight 🏆
SEO with @irentdumpsters is a continued success!
One small victory: Commercial contractor looking for 8 units at job site for 18 months. Closed it right on the phone.
Our business slows down tremendously in the winter, so securing as many long term projects is key for those
— FromTechToToilets (@ToiletTalkMatt)
7:19 PM • Sep 4, 2025
I’d fire my wife before I’d cut Stryker out of the budget
— JPayne (@JPayne_61)
12:46 AM • Aug 23, 2025
One of the most authentic recommendations I can give to anyone else in the home service space is the Stryker team for SEO.
Book a call with them if you want to rank online better than your competitors. It’s that simple.
They genuinely care about your success and they’re good
— PJ (@pjmcgeary)
6:20 PM • Jun 3, 2025