The 1% Change That Could Double Your Leads – Here’s How

Simple Marketing Method To Win Big

Welcome to the Home Service Marketer newsletter.

These are my own independent thoughts, and I am writing about topics that interest me. I hope you enjoy this journey of learning alongside me.

In today’s newsletter, we are going to cover:

• Understanding marketing funnels for growth

• 7-Figure Marketing Funnel

It is approximately a 2-minute read.

Actionable Tip

What you need to know: All marketing works as a funnel. It starts with impressions →, engaged visitors → leads, → customers, with each number getting smaller as it works through the funnel.

Why you need to know this: Understanding the stages of marketing helps you prioritize your efforts where they can make the most impact.

Let’s look at an example together.

Example Marketing Funnel Data:

1. Impressions: 10,000

2. Click-through rate: 1%

3. Website traffic: 100

4. Conversion rate: 5%

5. Leads: 5

With the data laid out, you can quickly identify what levers you can push and pull to grow.

In this scenario, a 1% increase in click-through rate would double website traffic and ultimately double leads.

7-Figure Home Service Sales Funnel

How I can help you:

1. You can apply to work with my agency, Stryker Digital (link)

2. You can read my free local SEO guide (link)

3. You can read my free Google Ads guide (link)

4. You can read my free Facebook Ads guide (link)

5. You can listen to our business podcast (link)

You can also reply to this email.

I reply to absolutely everyone who replies to me.